Close your eyes. Think of a pair of jeans. Open now. It was 501®, right? This model, which is literally the ancestor of all jeans with its classic straight leg cut and iconic style, has gained a place in the world's collective consciousness since it was invented by Levi Strauss (himself!) in 1873. It has never gone out of fashion until now. It will never go away. Original blue jean Our signature straight leg cut that reflects American style A blank canvas open to different touches where you can express yourself We like to complete our style with our denim jacket 79% Cotton, 21% Lyocell